Many people view guerilla marketing as blending a message with the audience’s environment. While this is guerilla marketing in it’s simplest form, there are variations on this theme that our team spends our focus.
Today’s digital marketing landscape requires taking chances to expand our opportunities in the most visited environments. Smaller agencies and teams do not always have the resources to push out into these spaces like much larger enterprises do, so its necessary to even the playing field by being disruptive through automation.
We all know content marketing is an extremely effective form of reaching new audiences, but as new media forms hit the landscape, how do we convert more content to these formats? For most of us it involves automation.
Some look at automation as “cheating”. After all, how can it be truly organic if its automated? That’s the wrong question. The correct question is whether our content meets the user’s needs. If so, how it can it be cheating?
Much like SEOs talk about white hat vs. black hat….the truth is that there are no hats. Outside any onsite enhancements you make to your own website, search engines view all other attempts at improving your rankings as “manipulation” and against their “rules.” So if you pursue all avenues to improve your search engine results, you are breaking their rules. They want to be the sole arbiters of who should get search engine traffic, so they determine the algorithm for giving these results.
So, if they make the rules, then we will work around the rules.
Automation is the tool that breaks the barriers that confine most businesses. Leveraging automation suddenly improves a business’ ability to get leads and sales when following the search engines “rules” attempt to make it impossible.
We believe automation forms a democratic marketing landscape where small business and agencies can compete. Automation is part of the Guerilla Marketing toolkit. At YIVE, we are committed to make digital automation software that evens the playing field for the little guy.